[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ales-vesely.cz\/novy-program-v-google-shopping-dovoluje-zakaznickym-fotografiim-ukazovat-se-s-jejich-recenzemi-produktu\/#Article","mainEntityOfPage":"https:\/\/www.ales-vesely.cz\/novy-program-v-google-shopping-dovoluje-zakaznickym-fotografiim-ukazovat-se-s-jejich-recenzemi-produktu\/","headline":"Nov\u00fd program v Google Shopping dovoluje z\u00e1kaznick\u00fdm fotografi\u00edm ukazovat se s jejich recenzemi produkt\u016f","name":"Nov\u00fd program v Google Shopping dovoluje z\u00e1kaznick\u00fdm fotografi\u00edm ukazovat se s jejich recenzemi produkt\u016f","description":"Google Shopping p\u0159in\u00e1\u0161\u00ed z\u00e1kaznick\u00e9 fotky pro jejich sekce recenz\u00ed produkt\u016f na seznamech inzerent\u016f. Recenze jsou p\u0159\u00edstupn\u00e9 v mo\u017enosti \u201eZhl\u00e9dnout v\u00edce\u201c u mobiln\u00edch Shopping reklam nebo kliknut\u00edm na hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed v seznamu. \u00a0 Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat Obr\u00e1zky zachyt\u00e1vaj\u00ed zrak a obr\u00e1zky n\u00e1hled\u016f recenzent\u016f mohou p\u0159idat dal\u0161\u00ed socializa\u010dn\u00ed d\u016fkaz k v\u011b\u010dn\u011b-kritick\u00fdm produktov\u00fdm recenz\u00edm v […]","datePublished":"2020-02-26","dateModified":"2020-02-26","author":{"@type":"Person","@id":"https:\/\/www.ales-vesely.cz\/author\/#Person","name":"","url":"https:\/\/www.ales-vesely.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ales-vesely.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ales-vesely.cz\/wp-content\/uploads\/art371198_1x1_20260822_153301_cknS6V.jpg","url":"https:\/\/www.ales-vesely.cz\/wp-content\/uploads\/art371198_1x1_20260822_153301_cknS6V.jpg","height":0,"width":0},"url":"https:\/\/www.ales-vesely.cz\/novy-program-v-google-shopping-dovoluje-zakaznickym-fotografiim-ukazovat-se-s-jejich-recenzemi-produktu\/","about":["N\u00e1kupy"],"wordCount":320,"articleBody":"\tGoogle Shopping p\u0159in\u00e1\u0161\u00ed z\u00e1kaznick\u00e9 fotky pro jejich sekce recenz\u00ed produkt\u016f na seznamech inzerent\u016f. Recenze jsou p\u0159\u00edstupn\u00e9 v mo\u017enosti \u201eZhl\u00e9dnout v\u00edce\u201c u mobiln\u00edch Shopping reklam nebo kliknut\u00edm na hv\u011bzdi\u010dkov\u00e9 hodnocen\u00ed v seznamu.\t\u00a0\t\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmatObr\u00e1zky zachyt\u00e1vaj\u00ed zrak a obr\u00e1zky n\u00e1hled\u016f recenzent\u016f mohou p\u0159idat dal\u0161\u00ed socializa\u010dn\u00ed d\u016fkaz k v\u011b\u010dn\u011b-kritick\u00fdm produktov\u00fdm recenz\u00edm v Google Shopping. Spolu se samotn\u00fdmi recenzemi je to tak krok k daleko v\u00edce u\u017eivateli generovan\u00e9mu obsahu (UGC \u2013 user generated content) k informov\u00e1n\u00ed u\u017eivatel\u016f, zat\u00edmco nakupuj\u00ed. UHC m\u016f\u017ee p\u0159idat jist\u00fd element autenticity a odpov\u011bdnosti k seznam\u016fm obchodn\u00edk\u016f, co\u017e profesion\u00e1ln\u00ed sn\u00edmky v\u00fdrobc\u016f nedok\u00e1\u017e\u00ed.Je p\u0159\u00edli\u0161 brzdy na to v\u011bd\u011bt, jak\u00fd druh dopadu to vlastn\u011b bude m\u00edt na inzerenty, kte\u0159\u00ed ukazuj\u00ed z\u00e1kaznick\u00e9 fotky spolu s jejich recenzemi, av\u0161ak ur\u010dit\u011b se budou d\u00edvat po v\u0161ech skoc\u00edch v pom\u011bru prokliknut\u00ed a daleko v\u00edce p\u0159evodech u u\u017eivatel\u016f s vysok\u00fdm \u00famyslem.\tV\u00edce o t\u011bchto novink\u00e1ch\t\tMluv\u010d\u00ed spole\u010dnosti Google sd\u011blil Search Engine land platform\u011b, \u017ee z\u00e1kaznick\u00e9 fotky jsou teprve v prvn\u00edch kroc\u00edch spou\u0161t\u011bn\u00ed a \u017ee tato funkce bude zat\u00edm dostupn\u00e1 pouze pro Spojen\u00e9 St\u00e1ty Americk\u00e9.\t\tProgram nen\u00ed relevantn\u00ed k nov\u00e9 zku\u0161enosti s Google Shopping, kter\u00e1 brzy p\u0159ijde do Spojen\u00fdch St\u00e1t\u016f, potvrdil Google\t\tInzerenti mus\u00ed spolupracovat s jedn\u00edm z poskytovatel\u016f recenz\u00ed, kte\u0159\u00ed se \u00fa\u010dastn\u00ed tohoto programu. Ytopo, PowerReviews, Bazaarvoice a Influenster. Tento program se m\u016f\u017ee roz\u0161\u00ed\u0159it i na dal\u0161\u00ed partnery v budoucnosti.\t\tDokud jsou z\u00e1kaznick\u00e9 obr\u00e1zky povoleny na \u00fa\u010dastnick\u00fdch platform\u00e1ch partner\u016f, budou tak\u00e9 automaticky p\u0159en\u00e1\u0161eny do Google za \u00fa\u010delem inkluze se seznamy Google Shopping inzerent\u016f.                                                                                                                                                                                                                                                                                                                                                                                                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